ABOUT
The Focus Firm
The Focus Firm combines cost-effective research solutions with decades of communications expertise to craft winning messages that resonate. We bring a deep understanding of political strategy into the courtroom, delivering research that mirrors how potential jurors and audiences will truly respond.
Founded in 2015 by Matthew Hass, The Focus Firm is dedicated to helping candidates, organizations, and businesses shape impactful narratives. Through strategic planning, data-driven messaging, and expert framing, we support those seeking to influence political outcomes and public policy with clarity and confidence.
Matthew Hass, CEO
Matthew Hass is a strategic communications expert with a specialized focus on focus group analysis. As founder of The Focus Firm, he leverages qualitative research to evaluate jury dynamics and campaign messaging, serving political campaigns, marketing initiatives, and trial attorneys nationwide. Known for his ability to distill complex issues into compelling narratives, Hass has played a key role in successful ballot campaigns, legislative advocacy, and high-stakes litigation.
A longtime advocate for individual rights, Matthew previously served as CEO of the Arkansas Trial Lawyers Association and as President of the National Association of Trial Lawyer Executives. When he’s not advising clients or analyzing the latest political developments, you’ll likely find him on his sailboat, exploring a river, or hiking a new trail.